Recently, I found a new podcast – 10x Talk. It’s probably the best podcast you’ve never heard of. It’s led by Dan Sullivan and Joe Polish. Dan is the founder of Strategic Coach, a popular coaching program for entrepreneurs. Joe is one of his clients a successful marketer. If you read Success, Entrepreneur, or Forbes Magazine, you’ve probably seen an ad for Joe’s Genius Network.
Together on the podcast, they discuss elevating your business success by 10x.
It’s an interesting philosophy. In a few months you’ll be setting your goals for 2014. What if you multiplied them 10x?
Your goal to run a 5k suddenly becomes a goal to run a marathon. Your goal to make 10 sales calls a day becomes a goal to make 100. Your goal to earn $100,000 in income this year becomes a goal to make $1,000,000. Your goal to vacation at the familiar beach this summer becomes a goal to vacation somewhere more exotic.
In order to achieve these goals you must change your approach. You must think differently.
Let’s take the 100 sales calls goal. That’s a lot of sales calls to make in one day! To accomplish this goal, you’d have to change your approach. You might need to hire a Virtual Assistant to make calls for you. You might need to create a website or social media profile to generate leads. You might need to do a direct mail campaign to reach more customers.
Whatever you do, you’ll do a whole lot more than if your goal is to make 10 sales calls a day. Most importantly, you’ll think differently. You’ll think bigger. And that’s the point of the exercise.
But I don’t want to be disappointed.
You may shy away from setting big goals or setting goals at all because you don’t want to be disappointed if you don’t achieve them. I understand this. I’m an achiever. I start every day at zero. If I don’t achieve something by the end of the day I feel depressed. I don’t know why this happens, it just does. So I understand shying away from big goals for fear of failure and disappointment.
How do you overcome this?
I’ve found it best to focus on the process rather than the outcome. Create a process that enables you to tackle big goals. Most importantly, love the process. Cherish the early mornings when you’re working out before everyone wakes up. And the evenings when you’re making sales calls after your co-workers have gone home. And the wee hours of the night when you’re writing your book after everyone has gone to sleep. These are the moments that shape your character and your destiny. The outcome (or goal) is just a mile-marker along the way.
It also helps not to link happiness to achievement. Sure, achieving a goal will make you happy – but only momentarily. Soon you’ll be back at the drawing board, mapping out a bigger goal. It’s a never-ending cycle. Don’t base your happiness on achievement. Rather, base your happiness on the blessings you already have. You’re not an incomplete person because you haven’t achieved something yet.
Give yourself permission.
Lastly, give yourself permission to think big. You can achieve anything you want if you put your mind to it. So when you set your next goal – multiply it 10x. Write down a few of the things you’d have to do differently to achieve that larger goal – and then do them.
Let me know what happens.
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Update: In January, I’ll be launching the Life Planning Kit: Build, Believe, Become to help you 10x your life. Stay tuned.